Unilever TIGI Bed Head is a line of haircare and nail products distributed by TIGI Linea, a division of Unilever. VM were commissioned to produce a sales training video to communicate the product benefits of the latest product in the Bed Head range, Bed Head Joyride.
![tigi003 Unilever: TIGI 1](https://www.vm.studio/wp-content/uploads/2017/01/tigi003.jpg)
![tigi004 Unilever: TIGI 2](https://www.vm.studio/wp-content/uploads/2017/01/tigi004.jpg)
![tigi006 Unilever: TIGI 3](https://www.vm.studio/wp-content/uploads/2017/01/tigi006.jpg)
The film features an interview with TIGI’s European Creative Director and creator of Joyride, Akos Bodi, as well as 16oz lifestyle and fashion footage featuring models using the product.
![tigi002 Unilever: TIGI 4](https://www.vm.studio/wp-content/uploads/2017/01/tigi002.jpg)
![tigi007 Unilever: TIGI 5](https://www.vm.studio/wp-content/uploads/2017/01/tigi007.jpg)
![tigi008 Unilever: TIGI 6](https://www.vm.studio/wp-content/uploads/2017/01/tigi008.jpg)
The film also provides an in-depth explanation of the science underpinning Joyride, including a fully animated segment narrated by TIGI Styling Formula Expert, Katerina Boua.
![tigi009 Unilever: TIGI 7](https://www.vm.studio/wp-content/uploads/2017/01/tigi009.jpg)
The film was used to educate distributors and salons worldwide on the benefits of the new product, helping to encourage use and drive sales globally.