Project Description

Unilever TIGI Bed Head is a line of haircare and nail products distributed by TIGI Linea, a division of Unilever. VM were commissioned to produce a sales training video to communicate the product benefits of the latest product in the Bed Head range, Bed Head Joyride.

The film features an interview with TIGI’s European Creative Director and creator of Joyride, Akos Bodi, as well as 16oz lifestyle and fashion footage featuring models using the product.

The film also provides an in-depth explanation of the science underpinning Joyride, including a fully animated segment narrated by TIGI Styling Formula Expert, Katerina Boua.

The film was used to educate distributors and salons worldwide on the benefits of the new product, helping to encourage use and drive sales globally.