Unilever TIGI Bed Head is a line of haircare and nail products distributed by TIGI Linea, a division of Unilever. VM were commissioned to produce a sales training video to communicate the product benefits of the latest product in the Bed Head range, Bed Head Joyride.

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The film features an interview with TIGI’s European Creative Director and creator of Joyride, Akos Bodi, as well as 16oz lifestyle and fashion footage featuring models using the product.

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The film also provides an in-depth explanation of the science underpinning Joyride, including a fully animated segment narrated by TIGI Styling Formula Expert, Katerina Boua.

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The film was used to educate distributors and salons worldwide on the benefits of the new product, helping to encourage use and drive sales globally.