Founded in 2005, FEEL UNIQUE is currently Europe’s largest online premium beauty retailer. With over 20,000 products from 500 brands to choose from, Feel Unique is widely considered as the destination for beauty. VM created a collection of consumer-facing ’How To’ FEEL UNIQUE make-up tutorials as well as a B2B kinetic typography animated brand film.
Motion graphics were employed to enhance the educational aspect of the films and further drive the FEEL UNIQUE product message to viewers.
Surrounding shoppable web content provided viewers with a direct path to purchase, making best use of the power of video to convert passive viewers to active shoppers.